Designer Festive Jewellery : the Brand New Rage
Festive fashion today is about expression, artistry, and affordability. While fine gold and diamonds remain traditional, younger shoppers are choosing designer costume jewellery for three reasons:
- Statement without splurge – Bold, creative pieces in plated metals and semi-precious stones.
- Trend-driven versatility – Designs that easily go from puja mornings to cocktail evenings.
- Cultural craftsmanship – Many brands spotlight Indian heritage while keeping it wearable and global.
Spotlight On Premier Designer Jewellery Brands
Iconic labels crafting timeless elegance with modern flair.
Amama
Delhi-based and digital-first, Amama has become a cult favourite for its handcrafted earrings, necklaces, and gemstone bangles. From the Surya Darpan Sahara earrings to Basra bangles, each piece reflects heritage with a modern twist. With fresh funding in 2025, Amama is expanding to physical stores in Delhi, Mumbai, and Ahmedabad.
Tribe by Amrapali
The younger sibling of Jaipur’s Amrapali Jewels, Tribe transforms tribal, temple, and heritage designs into playful chokers, cuffs, and silver-gilt earrings. Perfect for those who want storytelling in their jewellery.
Shaya (by CaratLane)
Shaya offers 92.5 sterling silver pieces with edgy, youthful aesthetics. Launched in 2018, it promotes self-expression and unisex designs, making it ideal for Gen Z and millennial shoppers.
Anita Dongre Jewellery
An extension of the celebrated fashion designer’s label, Anita Dongre’s jewellery line leans into eco-conscious and artisanal design. Expect delicate floral jhumkas, meenakari accents, and bridal-ready festive pieces that match her couture collections.
GIVA
A fast-growing silver and lab-grown diamond brand with 200+ stores in India and Sri Lanka. Sleek, everyday jewellery that doubles as festive wear.
Sangeeta Boochra
A legacy house for tribal-inspired designer silver jewellery. Operates 45 boutiques, blending heritage craft with fashion-forward detailing.
Outhouse Jewellery
Founded by Kaabia and Sasha Grewal, Outhouse is a global luxury brand from India. Designs are avant-garde, architectural, and fashion-forward—often worn by celebrities. Ideal for fusion festive looks or cocktail nights.
Emerging & Niche Designers
Some of the fresh voices redefining tradition with bold, contemporary artistry are:
Unniyarcha
Named after the legendary warrior woman of Kerala, this brand celebrates strong, feminine energy. Jewellery features handcrafted silver and gold-plated pieces inspired by temple art, Kerala motifs, and warrior symbolism. Perfect for Onam, Navratri, and weddings.
Lili Origin
A new-age jewellery label championing sustainable, ethical jewellery. Designs are minimalist yet striking—think fluid hoops, geometric earrings, and stackable rings. Ideal for those who prefer a subtle, contemporary festive look.
Opasa Jewellery by Yamini
Known for statement tribal silver, Opasa highlights heritage textures and bold oxidised finishes. Great for pairing with cotton sarees, lehengas, or Indo-western drapes.
Aham Jewellery
Focused on bespoke artisanal jewellery, Aham draws from Indian roots while staying modern. Signature: chunky silver chokers, handcrafted earrings, and bold rings that appeal to statement-loving millennials.
The Bling Bag
Specialises in subscription-style curated festive jewellery boxes. Perfect for those who love experimenting—each box offers trendy earrings, neckpieces, and bangles for a fraction of luxury prices. A go-to for budget-friendly festive sparkle.
Voylla, Pipa Bella & Rubans
- Voylla: Wide, affordable range rooted in temple and regional motifs.
- Pipa Bella (by Nykaa): Trend-led minimalism—personalized charms, dainty chains, and layering pieces.
- Rubans: Bollywood-inspired glamour, known for oversized earrings and dramatic festive sets.
Where to Shop
| Brand | Where to Buy | Best For |
|---|---|---|
| Amama | amama.in; soon in Mumbai, Delhi, Ahmedabad | Playful, festive artisanal pieces |
| Tribe by Amrapali | Website, Pernia’s Pop-Up, Aulerth, Nykaa | Tribal-inspired, cultural statement designs |
| Shaya | CaratLane website & select stores | Edgy silver, unisex & youthful designs |
| Voylla / Pipa Bella / Rubans | Nykaa, malls, official websites | Affordable everyday and festive pieces |
| GIVA | 200+ stores + online | Minimalist silver and lab-grown diamond jewellery |
| Sangeeta Boochra | Boutiques across India | Tribal silver heritage styles |
| Unniyarcha | Online boutique | Kerala-inspired warrior motifs in silver & gold-plated |
| Anita Dongre Jewellery | Official brand website & boutiques | Eco-conscious bridal/festive designs |
| Lili Origin | Website & curated designer platforms | Minimalist and sustainable jewellery |
| Opasa Jewellery | Boutique / Online | Bold oxidised tribal silver |
| Aham Jewellery | Boutique / Instagram-first label | Chunky, bespoke statement jewellery |
| Outhouse Jewellery | Flagships (Delhi, Mumbai) + website | Avant-garde, luxury festive fusion |
| The Bling Bag | Online subscriptions & curated boxes | Trendy & budget-friendly festive sparkle |
Festive Jewellery Picks to Try This Season
- Polki-inspired Chandbalis by Tribe by Amrapali for weddings.
- Silver chokers by Shaya for Indo-western saree looks.
- Unniyarcha’s temple-inspired bangles for Onam and Diwali.
- Outhouse sculptural earrings with fusion gowns.
- The Bling Bag’s curated festive boxes for experimenting across Navratri and Diwali nights.
- Opasa oxidised chokers for cotton sarees and everyday festive gatherings.
- Anita Dongre’s meenakari jhumkas with lehengas.
- Lili Origin’s minimalist stacks for subtle festive office-to-party looks.
Conclusion
Festive style in 2025 is about individuality and storytelling through jewellery. From Amama’s handcrafted flair to Shaya’s edgy silver, Unniyarcha’s warrior-inspired motifs, Outhouse’s avant-garde drama, and The Bling Bag’s playful affordability—there’s something for every budget, mood, and outfit.
This season, stack your bangles, flaunt sculptural earrings, and let designer costume jewellery make you shine brighter than the lights around you.
